Horizon held a press conference on Scent Store expansion in Indonesia. Attended by a total of 300 government officials, celebrities, influencers, and media.

The press conference was successfully held at Plaza Indonesia on February 26, 2024.

Horizon Inc. (Head Office: Minato-ku, Tokyo; CEO: Nien-Tsao Tsai; hereinafter referred to as "Horizon"), a company that provides new experiences through the digitization of fragrance, announced the launch of its revolutionary service "Scent Store" in Indonesia on February 26, 2024. The press conference was held at Plaza Indonesia on February 26.

The event was attended by over 300 government officials, celebrities, influencers, and media at Plaza Indonesia, and was a great success. In addition to the fashion show, Scent Store demonstrations and celebrity collaborations were presented. Among the visitors were representatives from Yayasan Puteri Indonesia and the renowned fashion event Jember Fashion Carnaval, which is expected to accelerate collaboration in the Indonesian beauty and fashion industry. The press conference gave a boost to Scent Store's expansion in Indonesia.

[Marketing collaboration between Horizon and the Smell Token Project]

Scent Store, a digital scent streaming service provided by Horizon, is opening up a new market that has never existed before, so it is particularly important to conduct test marketing. Therefore, we have conducted test marketing in collaboration with the Smell Token Project to research the sales price range, design preferences, and target age group and gender for scent data sales.

As Horizon continues its global expansion, the ability to conduct test marketing focused on early adopters in each country through the Smell Token Project is a major advantage, allowing the company to understand market trends in each country and develop strategies tailored to local demand and preferences.

[Future Prospects in Indonesia]

President-elect Prabowo Subianto, who declared victory in Indonesia's recent presidential election, announced during his election campaign his intention to strengthen tax oversight of virtual currency traders, and Gibran Rakabumin Raka, also the next vice president, announced plans to support the training of blockchain and virtual currency professionals. Gillibrand Racabmin Racah, another incoming vice president, has announced plans to support the training of blockchain and virtual currency experts. Against this backdrop, further support for blockchain and virtual currency is expected in terms of both industry development and regulation.

Indonesia is also one of the countries in the world that is rapidly adopting virtual currencies. With more registered virtual currency investors than stock traders, we are confident that the new regime will be a tailwind for Scent Store and Smell Token Project and will further accelerate its growth and expansion in Indonesia.

[Company Profile]

Horizon's mission is to "digitally connect smells and fragrances with on-demand needs around the world" and will promote the digitization of fragrances and the management and sales of smart fragrances.

Company name: Horizon Inc.

Location: Yebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya, Tokyo 150-0013, Japan

Established: February 21, 2022

Representative: CEO Alex Tsai

Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.

URL: https://www.hrz.co.jp/en

Scent Store： https://www.scentstore.id/

Email: info@hrz.co.jp